“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw, Playwright
If your internal audience – whether that’s employees, leadership team, members, donors, students/parents, etc. – understands and believes in the company’s vision, their role in bringing it to fruition, and the upside to doing so, then they can live up to the cliché of “being our greatest asset” and actually become much more: engaged ambassadors who care as much about the organization’s success as you do.”
That said, communicating effectively with employees can be a complicated – and tricky – endeavor.
It’s a world where …
… a company’s news often breaks online to the public before it is shared onsite with employees.
… employees expect (or even demand) to be part of the decision-making process.
… top-down cascading offers marginal results.
… transparency is required for credibility.
… generational differences affect communication preferences.
… it is easy (and even applauded) to vocalize public criticism.
How do you balance all stakeholders’ needs? How do you know if your internal communications is producing the results you desire?
With decades of experience working in organizations of all shapes and sizes, I can help you design a plan and an approach – whether for routine communications or special announcements – that works for the company and its leadership as well as its employees and puts measurement in place to assess its effectiveness.
“Amy led many major employee communications programs on behalf of a Fortune 15 company. She offered sound strategic counsel on all areas of my business. Amy has excellent judgment, great ideas, the ability to ‘think out of the box,’ a gift for listening, and an uncanny ability to ask key questions that help drive solutions. In addition, her ability to connect with others is second to none.”
Gail, Retired Corporate Officer