“The single biggest problem in communication is the illusion that it has taken place.”

George Bernard Shaw, Playwright

As the saying goes: Change isn’t easy. But, as we know, the success of our businesses usually requires it. The good news is that with the proper leadership and communications approach, is possible to successfully achieve the shift you’re seeking.

By applying principles of change management, I’ve helped companies communicate with employees through major strategy shifts, leadership changes, cultural overhauls, mergers, downsizings, reorganizations, spin-offs, business launches, and more. I’ve also led, experienced, and learned from many of these situations myself, as a business leader and as an employee.

While every situation is different and usually very complex, here are just a few of the keys to success:

  • A compelling rationale: Why are we doing this?
  • An inspiring vision: Where are we headed?
  • Clear leadership: Who’s in charge and makes the final call?
  • An cross-functional advisory team: Does everyone have a stake in the game and understand others’ points of view?
  • An ongoing dialogue: Telling the story is only part of the equation. Listening and responding – continually – are the other, often overlooked and underestimated, elements required for successful change communications.
  • Accountability: If changes aren’t made, who’s watching and what’s the consequence?
  • Measuring results: The only way to know if you’re making progress is to measure results via business metrics and input from employees.
  • Flexibility and (some degree of) patience. As they say, change doesn’t happen overnight either.

At BrightWays, I can help you plan for, communicate, and manage change through: strategic change planning and presentation, communications writing, group meeting facilitation, executive coaching of key team members, and project management.


“In addition to being a valuable and clear-thinking confidante, Amy brings a fresh perspective to every project. Her strategic orientation and change management skills took communications programs to the next level. She has a gift for understanding each person’s perspective – from senior leadership to the front lines.”

Jay, Partner-Global Consulting Firm