“There are two ways of
spreading light: to be
the candle or the mirror
that reflects it.”

Edith Wharton, Novelist

“There are two ways of
spreading light: to be
the candle or the mirror
that reflects it.”

Edith Wharton, Novelist

BrightWays is a consulting firm – led by me, Amy Calvin – that helps individuals and organizations strengthen their performance “from the inside out” in two ways:

  • Through executive coaching of individuals – often mid- to senior-level executives working in PR, communications, marketing, and advertising, as well as other industries.
  • Through strategic communications targeted to an organization’s internal audiences – such as employees, leadership, members, donors, students/parents, etc.

The golden thread weaving together BrightWays’ capabilities is change. Whether you’re seeking change, anticipating it, leading it, or it is imposed upon you/your organization, change is at the heart of BrightWays’ coaching (e.g., changing jobs or improving your outlook) and communications projects (e.g., changing leadership or introducing new programs).

Change is a topic I know well.

BrightWays was born at “half time.” With 23 years of rewarding yet demanding experience under my belt, I shifted my career to reflect what I loved most and was best at doing. I relocated to the Sunshine State, and I created BrightWays to combine my deep communications, business, and senior leadership experience … with my sincere passion for helping and seeing people thrive at their careers and in life.

BrightWays’ services and capabilities include:

Coaching
Individual coaching
Career coaching
Team coaching

CAPABILITIES & SERVICES

 

What’s Behind the BrightWays Logo?

The inspiration for BrightWays’ logo is a firefly. It symbolizes illumination – the power within. If you look carefully, you’ll see the firefly is constructed using the letters B and W.
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