“In my heart of hearts,
I am a business person
with a passion for people
and results.”

Amy Calvin

In my heart of hearts, I am a business person who believes engaged, high-performing people are the key to an organization’s success. As a credentialed coach with more than 20 years of integrated communications, senior-level leadership, and blue-chip consulting experience, my clients have ranged from entrepreneurs to executives from companies including AT&T, Baxter International, Emerson, General Mills, Hasbro, and Visa.

At BrightWays, I apply my deep experience in coaching, communications strategy, employee engagement, change management, and brand development to strengthen organizations’ results “from the inside out” through professional coaching and strategic internal communications.

Previously, I was SVP and Senior Partner at FleishmanHillard, one of the world’s largest communications firms. Over the course of 15 years, I led the global headquarter office’s largest practice group (Creative), headed up the agency’s largest account (AT&T), and served as a member of the firm’s senior management committee, composed of the top 40 agency leaders.

In addition, I worked at the global professional services firm Willis Towers Watson, where as a senior communications and change management consultant, I built and led the regional practice. On the corporate side, I also served as director of corporate communications for Edison Brothers Stores, a $1 billion apparel and footwear specialty store retailer.

I graduated magna cum laude from University of Missouri with a bachelor’s degree from the highly acclaimed School of Journalism. I also attained executive education in business leadership at Babson College in Boston. A believer in lifelong learning, I more recently earned my coaching credentials from the International Coach Federation and completed the certified professional coach program at University of Miami.

While spending most of my life in St. Louis, Missouri, I’m now a happily tanned resident of St. Petersburg, Florida, where I reside with my husband Dave, a talented custom furniture maker, and our two cats, Gracie and Emma. In addition to giving back through Board leadership, volunteering, and non-profit memberships, I believe in working hard and playing hard, with a special love for God, my girlfriends, beach hopping, Cabernet, Jimmy Buffett, and a good 5K race.


“Amy is driven, positive, smart, intelligent, compassionate and strong. Oh, and crazy nice. She is a leader who leads. Because of her varied experience, she brings a ‘Swiss Army Knife’ perspective to the table, with the ability to tap into multiple tools of deep experience she has collected, and polished, over her career.”

Tom, Senior Partner
St. Louis